We talk a lot about cover makeovers when it comes to new books, and recently, I talked about a slew of books that had their titles changed when they were rereleased. But after spending a little time with recent publisher catalogs, I noticed a pile of older YA titles — those which aren’t front list but have been out for quite a few years — being rereleased with new paperback editions. Some of these are for anniversary editions and some are being redone in conjunction with a new release by the same author, often as a way to garner attention for the older title for when readers get hooked on the new book.
I can’t track down the exact timeline on the cover evolution of Let It Snow, the holiday short story anthology featuring John Green, Maureen Johnson, and Lauren Myracle, so here’s a look at the three cover designs it’s hard. All three have been pretty straightforward in what the book is about. These are holiday short stories. The book features three heavy hitters in YA. I don’t have a whole lot more to say about the designs since they all get right to it, and I think they’re all pretty good. They’re all the kind of images that work and will work for a long time.
bysinginglight says
Oh, wow, YES on the new Margaret Peterson Haddix covers! They're so on point with visual arts trends I've seen in my Pinterest browsing, and at the same time, they actually give a better sense of the tone of the books than the originals do.
Sarah Laurence says
I love your analysis, both on the artistic merit and the marketing advantage.
Sarah says
The reason come of these new covers are showing a release date of several years ago is that the publisher elected to change the cover, but keep the same ISBN. This puts the book in the category of backlist rather than reissue, and the new cover just gradually replaces the old as the prior print run leaves the warehouse. I work at a bookstore, and in the transition period between covers, we never know which version will show up on a restock.
admin says
Thanks for explaining that! I know I can see the new cover in a catalog — Penguin's shows a new cover for THE SKY IS EVERYWHERE, for example — but it doesn't give me a new date on there, and on Amazon, you see a split preview of the new and old cover. The not changing of the ISBN makes perfect sense for why this is the case. Thanks!