* This is part two of a two-part series.
If you haven’t spent time with yesterday’s data, you should do that before diving into today’s post. This is quite a bit shorter, though it’s got far fewer images. Today I wanted to look at the publishers who are represented on the NYT YA List, as well as talk about what the list looks like now that Veronica Roth has jumped to series. I’ve also got a few concluding thoughts and observations I thought were worth sharing at the end.
Publishers Represented on the NYT YA List
I’m always curious whether there’s one publisher which has more books landing on the bestseller list than others. Part of this stems from the idea that perhaps a bigger marketing push is why those books get on the list in the first place and then continued push on titles which maintain their spots over a lengthy period of time. I think, too, it’s interesting to keep this in mind with the rise of very cheap and short-term ebook sales and what impact those may have on books which then appear or stick around on the list. Because it’s not price that gets books on the list; it’s sales numbers.
Because I am human and because counting up the appearance of publishers on a list, I know I made a little bit of a counting misstep. I looked at 47 lists total, which included the extended books — leaving out the list where Veronica Roth has moved over to series — and there should be a total of 705 books to tally. But in my final numbers, I missed a few and ended up with a count of only 701 books. So, I’ve taken the liberty and rounded the biggest numbers by publisher up to the nearest 0 or 5, for simplicity’s sake. It did not impact the results.
I’ve flattened the publishers, folding all of the imprints within their bigger houses. In other words, Tor books and St. Martin’s books are counted under Macmillan. Because Penguin and Random House are still appearing as separate houses, I kept them as separate in my tally.
On the 47 weeks worth of lists, a total of 12 publishers are represented. They break down as follows:
- Penguin: 295 books
- Harper Collins: 140 books
- Simon & Schuster: 70 books
- Random House: 60 books
- Hachette/Little, Brown: 45 books
- Macmillan: 45 books
- Quirk: 45 books
- Scholastic: 7 books
- Disney: 6 books
- Bloomsbury: 2 books
- Houghton Mifflin Harcourt: 1 book
- Nicole Reed Books: 1 book
**Edited to note: In the course of counting, tabulating, etc — my own human error noted that Falling Kingdoms was a Bloomsbury title. It is not. It’s Penguin. I haven’t adjusted the numbers or text, but it shifts another title to the Penguin column and one fewer to the Bloomsbury.
I talked a bit yesterday about e-books and the impact of e-book sales on the appearance of titles on the list. What I didn’t talk about was that a number of e-originals have themselves made the list. These are books which are not in print but only exist in a digital format. This tells us a number of things about the buyers of these books, as well as about what those appearances may say in terms of who or what influences the books that do appear on the list. Or maybe more, who or what influences the titles which last on the list more than a week or two.
The e-book originals — short stories, it should be noted — that have appeared on the list include two of the Cassie Clare co-written titles in the “Bane Chronicles” series: “What Really Happened in Peru” and “The Runaway Queen.”
Kiera Cass’s “The Prince,” which was also an e-original short story, appeared on the list as well.
The reason I wanted to point these out is because, as noted yesterday, books jump to the series list after there are three titles published within that series. So the publication of Allegiant meant that Roth moved from the YA list onto the series list. But interestingly, this hasn’t always been the case with YA books, and it’s been inconsistent.
Taherhi Mafi’s “Shatter Me” series made the series list this year, despite the fact the third book within that series has yet to be published. Rather than have potentially two spots on the YA list, the books were instead grouped onto the series list. And the reason? The publication of an e-original titled “Destroy Me.”
By that theory, Cass’s books should have jumped to the series list with the publication of The Elite, which came after The Selection and “The Prince.” But it didn’t.
There is clearly some inconsistency and human error going on with the definition of series and it does play a role in what is and is not ending up on the YA list. Had Mafi’s books ended up on the YA List, rather than the series list, perhaps there would have been a week or two where women had more spots than men did. But we’ll never know because when the final book in her series does publish, it’ll definitely be on the series list.
Another thing that interests me on the YA List is how the creators define “YA.” As noted previously, two “new adult” authors have made the list: Nicole Reed and Abbi Glines. Both of their books are published for the 17 and older audience, which is spelled out right in the listing about the book on the list. This is an interesting — and frustrating — tactic used to get those books on the list meant for books published for the 12-18 market. Would those books stand a chance on the much more crowded adult list, were they listed as being for those 18 and older instead of those 17 and older? How blurry do we allow the lines between YA and not-YA to get, especially when it comes to something as influential as the bestsellers list? And, if we are going to have something called “new adult” fiction, then can we fairly give them a space on the YA list if it’s something completely all its own?
There is a lot to dig into here when it comes to readership and buyership. Those e-originals aren’t getting their sales through traditional means. I want to know who is buying them. My bet is on teenagers who are devoted fans to the series — which then would tie into my previous comments about teen influence on the list being why those titles appear once or twice and then disappear. I suspect, too, the e-original format severely limits long-term readership and audience reach.
The Post-Roth List
Part of my curiosity about gender and the NYT List came because I knew that Veronica Roth’s “Divergent” series moving over to the series list would open up two spots. Would they allow more women in? Or would more men have the chance to land on the list? What would her two spots — which have been there since week one — do to the average length of stay for male-written vs. female-written change dramatically now that her two books with 47-week histories are gone?
So far, there has only been one list to look at to think about these questions. But the list that came out when her books went to the series list looks . . . remarkably like every other list so far. No surprises. No one new. Nothing out of left field.
On this week 48 list, the stats broke down as such:
- 9 men total were on the list
- 12 books written by men were on the list
- Within the top ten, 6 males were on the list
- Within the top ten, 8 books written by men were on the list.
- 3 women total were on the list
- 3 books written by women were on the list
- Within the top ten, 2 females were on the list
- Within the top ten, 2 books written by females were on the list.
Because doing an average of overall length of stay across genders would be silly with only this one week post-Roth to compare, this is a number to still think about. The average length of stay for books on the week 48 list for men is 32. Women, 5. This is going to make a difference the further out we go from here, as I predicted yesterday. It will matter.
If you’re curious about publisher representation on the post-Roth list, I’ve got that for you, too:
- Penguin: 5 books
- Random House: 4 books
- Hachette/Little, Brown: 3 books
- Simon & Schuster: 1 book
- Macmillan: 1 book
- Quirk: 1 book
Other Observations
I thought I’d wrap up all of this data, commentary, and totally speculation with some of the interesting trends and ties that didn’t fit neatly into another category but were still worth thinking about. So this will potentially be a little messy and again, no graphics.
First: what were the total representations by gender on the list? This does include the numbers for the Post-Roth list and does include the extended list.
- Males: 17
- Females: 33
- Four male authors had multiple books on the NYT List. These were John Green, James Patterson, Brandon Sanderson, and David Levithan.
- Twelve female authors had multiple books on the NYT List. These were Veronica Roth, Maggie Stiefvater, Sarah Dessen, Ruta Sepetys, Marie Lu, Ellen Hopkins, Cassie Clare, Marissa Meyer, Maureen Johnson, Kiera Cass, Rainbow Rowell, and Gayle Forman.
Finally, I’d noted that there’s a trend for books to end up on the list one week then fall off, particularly for female authors. I took some notes on trends I saw in terms of books that didn’t last more than 2 weeks on the top ten list (or extended list) and thought they were worth sharing. This is very raw and it’s quite likely I’ve overlooked something here, but the trends are worth paying attention to.
Female-authored books which lasted only one week on the top ten before either falling off the list completely or falling onto the extended list.
- Endless Knight by Kressley Cole: Debuted at #6, fell off entirely the following week.
- Battle Magic by Tamora Piece: Debuted at #8, fell off entirely the following week.
- If I Stay by Gayle Forman: Debuted on list at #6, fell off but returned later on in the 47 weeks I looked at.
- Just One Year by Gayle Forman: Landed on the extended for one week, then disappeared.
- Seige and Storm by Leigh Bardugo: Landed on extended for one week, then disappeared.
- Of Triton by Anna Banks: Landed on extended for one week, the disappeared.
- “The Runaway Queen” by Cassie Clare and Maureen Johnson: Debuted at #8, then disappeared.
- Never Fade by Alexandra Bracken: Debuted at #10 the week before Roth’s book moved over, but on the list following Roth’s shift, it fell off.
- Darkest Minds by Alexandra Bracken: Debuted on extended the week before Roth’s book moved over, nut on the week following Roth’s shift, it fell off.
- “What Really Happened in Peru” by Cassie Clare and Sarah Rees Brennan: Debuted at #4, then disappeared.
- Dark Triumph by Robin LaFevers: Debuted at #9, then disappeared.
- Out of the Easy by Ruta Sepetys: Debuted on the extended, then disappeared.
- Ruining You by Nicole Reed: Debuted at #9, then disappeared.
- “The Prince” by Kiera Cass: Debuted #6, then disappeared.
- The Madness Underneath by Maureen Johnson: Debuted #6, then disappeared.
- Etiquette & Espionage by Gail Carriger: Debuted #9, then disappeared.
- Falling Kingdoms by Morgan Rhodes: Debuted on extended, then disappeared.
- Seraphina by Rachel Hartman: Debuted on extended, then disappeared.
- Unnatural Creatures by Neil Gaiman: Debuted on extended, then disappeared.
- I Hunt Killers by Barry Lyga: Debuted #2, then disappeared.
- Shipbreaker by Paulo Bacigalupi: Debuted on extended, then disappeared.
My counts show that as 17 women have lasted on week before disappearing (I did not count Forman’s If I Stay since it did come back) and only 3 men who have lasted just one week before disappearing.
I should note there was a comment on yesterday’s post that shed some insight into this phenomenon — Maggie Stiefvater pointed out the pre-order factor playing into books landing for a week and then falling off. So there’s that consideration, and that plays into a whole additional series of questions that I’m not even touching on here but would love to see explored.
Where to Go From Here
There are a million avenues of exploration. And I welcome other people to spend the time to look into them. I’d love to know how the series list looks when broken down. I’d love to see how the NYT List stacks up against other measures of “success” — the BookScan numbers, the USA Today list, end-of-year “Best of” lists, and so on and so forth.
I caution anyone considering looking at these things to understand this isn’t easy to parse out or dive into. This is time-consuming stuff, and there are a lot of implications and considerations to have. You can’t “simply” count up the number of men and women who have had a book published within a year to discuss the notion of “dominance” within the field. That’s just counting. There are far bigger things that impact what dominance and acclaim and prestige are.
There is not one single thing that can be pointed to as the problem nor one single thing that can be pointed to as a solution. And to devalue the meaning of The New York Times Bestseller List as simply something “faulty” or “broken” is to make a grandiose statement about the impact it has in sales, marketing, publicity and not to mention word-of-mouth, the general public, and those who write the books. A system may be broken but it doesn’t mean it holds less merit in the eyes of those who give it merit.
I want to see more discussion of this. I want to see more hard numbers — but it takes time. I want to look at (and plan to with some time and energy) other distinctions within the book world, including things such as the distribution of starred reviews against gender. Do we tend to see male-written books as more literary than those written by females? I’d love to see someone tackle questions that popped up, too, about the differences in marketing budgets for male vs. female written titles. And of course, there’s the question of gender of the main character of these novels, too — though I think that is a much tricker, assumptive measure, particularly when you look at it against the NYT List. You’re suggesting something about readership, rather than you are about prestige. There’s nothing wrong about that, and indeed, there’s something really fascinating to dig out there. But it is not in any way the same thing.
Maybe someplace worth starting would be rounding up posts that tackle the issue of gender and YA and doing a meta-analysis. Go look at Lady Business’s posts about gender in the awards lists. Look at the post that came after NPR’s “Best YA Ever” list. Casey Wilson looked at the breakdown of gender on the NYT List prior to it being split into different categories and that’s more than worth a look. Go look at other posts that have explored gender and any sort of recognition (I’ve written a few myself). Might as well also check out Calling Caldecott’s post about gender disparity with the Caldecott at The Horn Book, too.
This stuff exists and has been talked about for a while now. Perhaps a deep exploration of what’s already out there will show where there are holes. It may also allow a bigger appreciation of how much discussion of this topic has happened.
This is not new.
Final Thoughts
Of course, nothing is conclusive here, except that there is in no way a female domination in YA, at least when it comes to what’s perceived as being “the best” in this category. The numbers show again and again men hold more places on the list and have the entire time there has been a separate YA list.
It would be interesting to look at the series list and see if this trend remains or changes. It’d also be interesting to look at other best-of lists and see where gender lines up (I’ve done that on the yearly “best” roundups, and I do plan on doing it again this year when all of those lists appear).
Keeping an eye on the list now that Roth is off is something I want to do because I’ll be curious what happens over the next six months. Will more women appear on the list? Will they last there very long? Or will the list remain essentially the same as it is now, primarily men who have been holding those spots for a very long time. It’d be interesting — though challenging — to look, too, at who has relationships with who on those very lists and what influence that might have on books that appear again and again and those which don’t. A book that gets, say, a John Green blurb or review in a well-respected newspaper have a better chance of getting on the list and lasting there? Will more publishers reduce books in e-format for a very short period to get an author on the list in time for whatever their next release may be?
The List gives such a minuscule view of the YA world at large, and it is revered one of the most, if not THE most, prestigious places to be because of that. But it’s too bad that even that prestige comes with the now-disproven suggestion that women dominate the YA world. They don’t. Men do — at least when it comes to what many see as what “matters” because it’s “best.”
Responses to Yesterday’s Discussion
This section wasn’t in my initial post, but I feel compelled to add it.
I was blown away by the response to yesterday’s post, and I’m grateful for everyone who read it and took the time to think about it and discuss it.
But I want to point you all specifically to a very interesting — and very touchy — conversation that took place on Twitter about gender and the List. This happened between E. Lockhart, Maureen Johnson, Maggie Stiefvater, and John Green. Go read. Then come back.
Let’s pick this apart just a little bit. I don’t want to lead into too much of what it means or suggests because I think it’s fairly evident. But what stands out to me are the following points:
1. Green’s comment that we need to accept this is happening and “begin a conversation about why.”
There is no “beginning” this conversation. It has been on going for a long, long time. But it’s interesting that the moment a male steps in to the gender conversation, it’s a beginning. Just because someone decides to enter a conversation, doesn’t mean it’s the beginning of a conversation.
2. Lockhart’s suggestion that hetero lady librarians buy books because of good looking men.
I have to say it flat out: this actually offended me on a personal level, as a librarian myself. And seeing it from an author who benefits from the skills and work librarians do made it even rough to see. It so devalues the hard work and knowledge and dedication to doing our jobs well. It undermines how much we put into serving our communities and connecting our communities to the books they want to have.
Further, seeing that from an author who has written such amazingly feminist novels is utterly disheartening.
While it was most likely a mis-typed sentiment, I saw it, and I know many, many other librarians saw it. And many were not happy about it. It only further plays into some hugely problematic gender schematics — and as they relate to one’s professional affairs.
3. Green’s suggestion that by not being a top ten selling author in the country he’s not privileged.
Green’s been on the NYT Bestsellers list for 47 weeks, with multiple books. Green is in a very elite, VERY RARE, set of the 1% of YA authors out there. He has never not received some acknowledgment of his work.
This isn’t to say he isn’t talented — CLEARLY he is. Absolutely no one would ever argue that, nor should they. He’s earned it!
But being unable to assess one’s own privilege and reducing it to a comparison of another “bestselling” measure is derailing the bigger point.
4. Green’s offense on behalf of another author who has benefitted from his voice and platform.
Were his platform, fandom, and voice not seen as valuable and profitable and worth pursuing in the YA world, then people wouldn’t clamor for a review from him nor a blurb from him. Green blurbs and reviews very few books — fewer still in a lengthy column in The New York Times — and it would be silly not to see that as beneficial to any author who receives it, ESPECIALLY when that blurb is used again and again in future promotions for the author who received it.
This is a place of privilege. There is nothing wrong with that. But there is something to be said about understanding that privilege and value of voice.
This was never, EVER about a single book he wrote a review for. It’s about the value of his voice as it helped propel a woman’s work into a wider audience. As I noted in the comments on yesterday’s post, his blurb on E Lockhart’s forthcoming book is big and bright. There’s no question that is a selling point to the book — so much so that Random House tweeted about it.
And so I revert to the question I keep wondering about: how much does a revered male’s voice help a female’s career? When a man who is seen as someone with power and authority within a field — be it the YA world, the librarianship world, the teaching world, the publishing world, the corporate world, and so on and so on — why is it his word is what can make (or break) a woman’s chances in that same field? What is it that allows him continued authority and respect? And hell, he doesn’t necessarily even need to be revered. It’s likely having a male voice is enough to help a lady out in many, many places.
This isn’t just about John Green. It’s about gender on a much huger scale.
It is clear there is an issue to discuss here, and I am so glad it’s bring discussed.
But it should also be clear that in discussing this issue, there are even messier, sometimes more problematic, knots to untangle.
Liz B says
I have to say, I was not offended by Lockhart's comment. I have seen more fannish squeeing about male authors. Not saying there aren't fans of female authors. Don't know how it translates to money. But it happens. While it was children's lit, not YA, see Betsy's HOT MEN series for an example of what I mean. http://fusenumber8.blogspot.com/2007/01/hot-men-of-childrens-literature-part-32.html
Gwenda says
This was how I interpreted it too.
Great post, Kelly. Lots to talk about!
Sarah Rees Brennan says
I saw what E. Lockhart meant, too… you do see more praise and support for male authors and more slamming on female authors: across the board, from readers, authors and librarians. Not a diss on any of these valued and awesome categories (I am a reader and an author and I was a library assistant, not a librarian but near the librarians!)… just a reflection of how the whole world is affected by this mindset, and how this being systemic works.
Amanda at WEL says
Another voice in agreement. When I was but a young librarianling and not as versed in the ways of feminism, I was quite guilty of fawning over male authors more than female. It happens a lot–and with booksellers too.
Laura Ruby says
This is also how I interpreted E. Lockhart's comment. And if it's difficult for white male authors to see or acknowledge their own privilege, it's also difficult for women (authors, publishers, teachers, librarians, readers) to suss out the ways that institutionalized sexism affects their own behavior. Do we give male writers more credit for doing the same things female writers do? Do we consider the books written by men to be more literary? Do we pay more attention when male writers are speaking? Do we subconsciously assume these voices have more authority? (And if we ascribe more authority to male voices in the larger culture, why wouldn’t we do this in publishing? http://www.pbs.org/speak/speech/prejudice/women/) How can we immunize ourselves against the forces of a sexist culture if we've been steeped in it? (Mixed metaphor, but you get my drift).
In any case, this series of posts has been eye-opening, so thanks for crunching these numbers and asking these questions, Kelly. Fascinating stuff.
Anna M says
Two notes as an adult reader of YA–I will never be buying or reading those e-originals, unless they are later published in print or become available through Overdrive. I do pre-order the YA books I buy from my local bookstore (Curtsies & Conspiracies being the latest example), and pick them up the week they are released.
Liviania says
"If you're curious about those smaller numbers: HMH published Dark Triumph which was on the list for one week, and Bloomsbury published Falling Kingdoms and S. J. Maas's Crown of Midnight."
Penguin published Falling Kingdoms.
And on the note of that conversation, I like Maggie Stiefvater's point that NYT is hard to analyze because it's hard to know how they're getting their numbers and what they base their list on. (Doesn't mean it isn't hugely influential, but it would be nice to know what publication bias goes into the list.) I'd be interested in seeing a comparison with the USA Today list numbers and gender breakdown.
admin says
I noted (likely while you were reading) my error on the Falling Kingdoms publisher. It happens. And it's an interesting error since it adds another title to the Penguin category.
Megan Frazer Blakemore says
Thank you, thank you. This is fascinating. Yesterday you commented "I'm more curious about the question of prestige/power than I am about equality, to be completely honest." And I think that's the point a lot of the discussion seems to be missing. Women may be "dominant" in the sense that there are more of us involved in YA writing, publishing, and librarianship. But, as evidenced by this list, men dominate in the marks of prestige: lists, awards, speaking engagements. As a conference organizer, I've been shocked at the disparity of speaking fees between women and men.
So I'm left with the simple question of why?
Liz B says
Megan's comment leads me to wonder about another part of this. Author visits, programs, etc., all the other things that give authors money, exposure and prestige….and then more sales. Who charges what? Who is pressured to waive or reduce? Who gets asked? (This being separate from publishers marketing plans).
Jennifer Powers says
Late to the party… I book more male authors than female authors for my school because there seems to be more cross-over appeal (boys and girls reading the author's books) with the male authors who make themselves AVAILABLE for school visits. I've found the majority of the female authors that my male students are reading won't even consider making school visits. Then there are people like Neal Shusterman who will do everything in his power to make a visit happen.
Kalen O'Donnell says
Tons to talk about here, and thank you so much for taking on the task of compiling all this data in such an organized fashion so we could have this conversation so comprehensively. I'm still mulling over my thoughts on most of it, but something occurred to me that I think should be discussed as well – and that is the impact of crossover audiences on achieving and staying on the list.
What I mean is, a much greater percentage of the male authors on the list have large followings for adult fiction as well, usually predating their YA work. Six of the seventeen male authors on the YA list in the past year all have large followings for their adult works. (James Patterson, Brandon Sanderson, Neil Gaiman, Terry Pratchett, Paulo Bacigalupi, Cory Doctorow). All six of those authors I believe had already achieved NYT bestseller status with an adult book or series before they released their first YA book, and most of those authors' first YA release hit the list right away or not long after, suggesting that their previously established adult audiences were a considerable factor there.
In contrast, the only one of 33 female authors on the list with a significant pre-established adult audience before their YA debut is Gail Carriger (to my knowledge), unless you count the two New Adult authors as adult authors rather than YA.
This suggests a couple of things and raises a couple of questions as well. First off, that '55% of YA purchases are made by adults' statistic we all hear thrown around. Along with the assumption that YA is female dominated, there's also the general assumption that most readers of YA are female teens and adult women. Its also accepted that male teenage readers are rare, relatively speaking. Now however I'm wondering if we've all been underestimating how many adult men are purchasing YA books, given the longevity of several of those authors on the list and the fact that every single one of them first achieved bestseller status in the fantasy, sci-fi or thriller genres, all of which are acknowledged as male dominated in the adult market.
A question I have now, but don't have data for, is if the lack of female authors originating in an adult market before hitting the YA list with a book is because more adult male authors have written YA books later in their career than adult female authors? Or more likely, are female adult authors releasing YA books in equal numbers to the men, but not as many have a large enough pre-established adult audience to make an impact when their YA books release? Keeping in mind, of course, that there's a significant gender imbalance in the adult NYT lists, especially along genre lines.
In other words, how much of the gender imbalance in the YA market as evidenced here has trickled down from gender imbalance in the adult market? It is significant in my mind that a third of the male authors on the list already had large audiences in place when they 'debuted' on the YA list, whereas the vast majority of the female authors on the YA list debuted as YA authors.
Stephsco says
Wow, really interesting points. I'm absorbing all of this.
Kalen O'Donnell says
The other thing I think needs to be addressed is that there's another variable to consider when discussing authors' longevity on the YA list. And that's standalone versus series. The problem with analyzing male vs female longevity on the list based on this data is it overlooks the fact that of the seventeen male authors on the list, eleven of them are on there for standalone works. Of the six remaining men on the list with books in a series, five of them only have the first book in that series available at this time. In contrast, the vast majority of the 33 women on the list in the past year are on there for books in a series. Many of which have a second book, short story or novella available in addition to the first book.
So its only natural that a standalone that hits the list is more likely to stay on it longer than the first book in a series, especially once an additional book in that series is available. Not to mention that scheduling and momentum are far more significant in the marketing of a series than they are in the marketing of a standalone, and contribute to shorter stays on the list for books whose sequels are already being promoted a few months or even weeks after their debut.
Now in regards to the question of if it's being assumed that works by men have more literary merit than works by women, I'd argue that the assumption at play here is that standalone works are viewed as having more literary merit than works in a series. And given that most series (at least on the list) are genre works, I think the assumption of merit comes back to the same argument the adult market has been having for decades: literary versus genre.
HOWEVER, I'm quite certain there's just as many standalone works being written by talented female authors as there are by men, so now the question for me is why are most of the men on the list for standalone works while most of the women are on there for series.
My gut here says its marketing. While female authors of series tend to get big marketing pushes, I hardly ever see standalone books by female YA authors being marketed as much as those by men.
So essentially, what I'm suggesting is that male vs female longevity on the list isn't due to an inherent gender imbalance as caused by purchasing habits of readers. I'm suggesting that the imbalance is caused by publishers assuming readers attribute more merit to literary works by men, and thus marketing standalones by men more than they market standalones by women. This of course results in most female authors being on the list for genre series while male authors are on it for standalone works. They then stay on the list far longer than the series because they're not competing against themselves by marketing a sequel less than six months after a release.
Aaaaaaand now I'm done. LOL.
Maggie Stiefvater says
An important thing to note on the publisher break down, too, is how many titles each of these publishers actually put out each year, too. By flattening the publishers, for instance, Hachette's total number of yearly titles is going to be vastly huger than, say, Quirk or Scholastic. Which means that the percentage of times they hit the list might actually be the same.
Stephsco says
Very interesting, thank you for all the work. It is tough to have conversations about privilege (gender, racial) without people rushing to defend; I've literally gotten in a shouting match with my brother-in-law who is intelligent and hard working but refused to believe racial privilege exists.
John Green is one of my favorite authors. I think he's wonderful, and I love Nerdfighter culture. This is not a bad thing, this is all good. It is very telling how trends follow his influence, the Eleanor & Park example is great. Would Meg Cabot or Libba Bray's recommendation have had the same effects? Or is John Green just John Green and that's why? What makes the "John Green effect" (beyond that his books are clever and heartfelt and wonderful). I do believe that privilege and favor toward men in our society factors in. It doesn't mean John Green is a bad person or deserves less. Acknowledging this I think is necessary, that women still have a tougher battle landing on prestige lists.
There is no way to say Book A is as good as Book B without being subjective. But a book like Code Name Verity or Divergent or The Raven Boys, those are top notch YA fiction. Those books do well, but like you said they aren't "dominating." They are pushing forward and breaking ground.
Thank you again to everyone commenting. No hissy fits, no reactionary defensive statements. I appreciate thoughtful conversation!
Alex Bracken says
Great post as always! A few quick notes: I think the NYT list is better at reflecting sales VELOCITY rather than the sales themselves, which (I think) is why books that sell less than other books in the top ten occasionally will be ranked higher. That ties into Maggie's earlier comment about pre-sales. A book can still be selling really well into week 2 and 3 and still disappear from the list because the rate of sales at the retail outlets have slowed down. That's my guess–obviously we'll never know for sure since this is (rightly) a trade secret to avoid publishers trying to game the system (I mean, they already do a little bit in selection which stores to tour authors in, dropping ebook prices of book 1 to drive sales/preorders for book 2, etc.).
Also, I think in the case of the one week-ers, I have to wonder if when we find out about the list as an industry (Wednesday nights) vs. when the public does (~two weeks later in the Sunday paper, unless they're poking around online) also is maybe playing a role here? At least in that if people really do use the list to select books to read, there is a lag between the initial burst of first and second sales that factor in pre-orders and the publicity boost the appearing on the list provides?
Finally, this may be of interest re: John Green and his presence on bestseller lists: http://fishingboatproceeds.tumblr.com/post/65001299736/rachelfershleiser-bookish-annajarzab-ill
emilee says
Was interested what your numbers and gender bias meant in my own reading life. Of the 55 YA books I read in the last year, 14 were authored by men and 41 by women. Well. I will say that I never choose (or not choose) a book based on author gender. So now I'm wondering if your questions mostly point to the biz side of publishing i.e. how the books are chosen FOR me….